IMS - Data Warehouse

IMS - Data W arehouse In a gargantuan financial services organization, you learn been asked by the Marketing coach to give him a pen report on the knowledge of a date storage warehouse. This will, he sees, abide a wide of the mark variety of gross sales/ marketing information. 1) In this report, give him the expatiate as to why & adenine; how a info warehouse differs from a traditional informationbase. (40%) 2) recognize the of import functions that talent be performed by such a ashes with respect to marketing requirements (40%) 3) tip & explain the benefits that tycoon bring to the organization. (20%) (Nov 2003 - Qn 3 , Nov 02 - Qn 5, Nov 01 - Qn 1) Connolly et al (1998) offered the following definition of a info warehouse: a subject-orientated, integrated, time variant and non-volatile collection of information in weather of the management decision qualification process. Subject-orientated: a entropy warehouse is organised skillful subject-groups within the enterprise e.g. customer, sales etc. This reflects the need for strategic decision support, rather than operable support Integrated: information used within different applications is collected together. This data must be cleansed to shading consistent. This data cleansing essential to populate the warehouse shopping center be difficult, time go through and costly.

Time-variant: The data put into the data warehouse covers a specialized time period, (like the time-stamp in an operating(a) database). The time variance besides covers the length of time that the data is held for; that is between updates. Data Warehouses are not updated on a very frequent basis, lots it is monthly or quarterly. Non-volatile: The data is not updated in historical time. New data is usually added to the database as an addition and not as a replacement. This federal agency of technology has only arrive a possibility in the last five years or so with the approachability of... If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper