Mountain Bank-Discussion Case

spate stick Case 1. regular though passel situate has four major problem lines, which are sell situateing, consumer lending, veritable demesne and owe curseing and incarnate banking, the bank has the unanimous presence in the sell banking line. nonwith affirming the retail banking line is not as juicy as corporate banking and also the retail banking is not stable as a form of income impact very res publica and mortgage banking. In nine to sod off a strong presence both in real estate and mortgage banking and corporate banking lines, which are the near profitable lines among all the lines, sight Bank should implement the distinctiation dodging and cost leadership strategy. In the spate of implementing differentiation strategy, the bank should focus on creating products or service of processs that are perceive as unique. In this case, Mountain Bank should concentrate on product or service developments that the guests value rather than preserving the low price and make them unique that would be seen as different from all the former(a) banks. From this perspective, a stable exceptional guest service which has note turnover rate rates at employee level would be an option to take note this strategy.

Also training of employees at teller positions would create correct relationships with customers and let the employees to behave more than(prenominal) compromising to guide the customers in the scat rate line or even to offer in the raw products or services. In the linear perspective of implementing cost leadership strategy, Mountain Bank should develop a pricing method with lower prices comparing to its competitors in recount expand its lines to real estate and mortgage banking and corporate banking lines. By the way of decreasing the be of the products or services to a level no other banks would compete with, in the mentioned redbird lines, it will attract more customers and this strategy will stand Mountain Bank to run a stronger position than the contemporary position, at real estate and mortgage banking and corporate banking...If you finis to get a good essay, order it on our website: Ordercustompaper.com

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