Business English

psychoanalysis of Ocean special K Website 1. Introduction In the last decade, the victimization of website, tourism discourse, and the application of visual cast have big impacts on the kitchen-gardening and society. This paper is to lose it the homepage of Ocean Park Hong Kong in terms of its discourse semantics, style and mountain chains used. Systemic usable Linguistics (SFL) and other linguistic features, image aspects such as salience and the logo argon examined. Applications of multimodality be discussed separately, as salubrious as being evaluated as a combination to render the proficient meaning of the schoolbook. 2. Systemic functional Linguistics Analysis SFL refers to genius of the main functional theories of words, which focuses on context of situation in relation to context of culture. It contains three register variables in language describing the context: field, vogue and tenor. (Halliday 1985) 2.1 Field Field manly includes what is difference on and the text content. (Martin 1992) Regarding the homepage, it is to orient readers to explore information by means of an overview with different categories. 2.2 Mode Mode refers to the channel that the writers selected to communicate. Consideration of the effectiveness among distinguish channels before is preferred. (Martin 1992) In the website, multi-modal channels including written text, images, animations and hypertext argon applied. 2.3 Tenor Tenor is defined as the relationship mingled with writers and readers enacted through language, which also refers to status and formality (Martin 1992). Regarding the homepage, it tries to establish the perceive of experience and familiarity by lowering the formality and status. 3. Language Analysis Although there are not many words in the homepage in comparison to the images, the language arouses interest from readers by applying many descriptive words. Since the around important readers are the tourists, the use of language is very logi! cal with the claims of Dann: Tourism...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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