Company's Option On Consumer Protection

Section 4. Companys options in consumer protection: What options were open to Odwalla as of October 30, 1996? Identify three options and evaluate these options using the quest criteria: financial cost to the beau monde; corporate image and median(a) dealings; and corporate values. (24 marks) Recalling back the products from the commercialise place Recalling the odwalla products from the market base on which slot of the products may engage contained the e-coli bacteria would be the right step. By minimizing the presence of any odwalla products in the market from the first news of the e-coli outbreak it was a adroit close to stop any further chances of any to a greater extent outbreaks which could have further decapitated the confederacy image. Before doing the re-call of the products the options with the ships fellowship was to request a stop to any sales of the odwalla products at the distribution points and at the same time communicate approximately a healt h risk due to possible contamination.

intercommunicate the creation on the authenticity of the situation and taking in effect(p) measures to smirch any repercussive reactions through adequate human beings relations on the measures taken by the party to address the bother At the same level to adequately inform the public on the possible contamination, through a powerful communion dodge which can minimize wild hoaxes would be the coterminous step. An effective communication strategy where the public is aware set the time about the steps the organization is taking non provided to zero in on the problem but at the same time standing up for those ! affected and informing the public through advocacy puts the brand image of the company as a company which cares for its products, its consumers and its ethical responsibilities. Though in the time-span of the problem period the sales and the financial figures may be affected but these crucial steps would take the company a long way in the brand awareness charts of the consumer and hence the esteemed goodwill of...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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