Blackberry Case Study Essay

Once the leader of mobile devices for business associates crossways the United States, in recent years berry has loss large market share to its competitors such as Apples iPhone and Googles Android. Struggling to keep afloat, although blackberry bush only holds five percentage of the issue forth mobile device industry, it still succeeds in its consulting business solutions that BlackBerry leaves its clients. BlackBerry Business Solutions offers hardware, software, and applications to improve businesses performance in several(prenominal) industries such as health care, wholesale and retailing, pharmaceuticals, and financial services.The need for efficiency and access to data in the healthcare industry has recently become a standard protocol of how physicians and healthcare providers treat patients. Especially since the handheld electronic devices and e-commerce applications markets have been expanding rapidly, this slew has in work on provided an outlet of neighboring(a) ac cess and diversity of physician-oriented applications easy in the marketplace. Research conducted by Manhattan Research states, more(prenominal) than 80 percent of U.S. physicians have smartphones in 2012up from 64 percent in 2009and half of that group result use their phones for patient care, administrative functions (Versel). BlackBerry has recognized these needs from the healthcare industry providing unique and customizable solutions to various clients problems by providing them with solutions and applications offered by their 70+ healthcare ISV (independent software vendor) partners ( henchman Solutions).BlackBerry has distinguished their business model by, still dominating among physicians and healthcare application developers, through the iPhone and Google Android are closing the gap speedily (Versel). BlackBerry washbasin see their successes throughout the entire healthcare continuum by crack e-commerce solutions that improve business and clinical performance across se veral categories within the healthcare industry which differentiate the services the can offer various businesses than Apple and Android.For instance, Mercy Health Partners, a conglomerate of 30+ hospitals across four states, needed to be able to provide immediate mobile access to patient records and clinical information at the bedside so physicians can more efficiently manage patient care (BlackBerry). BlackBerry Business Solutions were able to uniquely assess Mercy Health Partners needs and expand their health information systems by offering an e-commerce application called clinical Xpert Navigator provided by on of their partners, Thompson Healthcare (BlackBerry). The Clinical Xpert Navigator gave Mercy a way to access and securely part with patient information such as patient medications lists, transcribed report, science laboratory results, and electronic health records at their various locations and right at their patients bedside tables.As a customer, Mercy Health Partners received an exclusive BlackBerry try Solution as apart of their business solutions model, which ran on BlackBerry smartphones and tablets make it a cost-effective use of their technology. This cost efficiency has in turn resulted in benefits seen in both Mercy Health Partners business performances however also their clinical patient care performance. The necessity for eon in todays society is critical for any industry. BlackBerrys Business Solutions offer clients within the healthcare industry more time through e-commerce applications that directly improves the quality of care, access to care, and continuous care they can ultimately offer their patients in need and help save more lives.http//www.itproportal.com/2012/03/30/iphones-share-us-smartphone-market-very-close-android/http//sg.blackberry.com/newsroom/success/Mercy_BCS.pdf