Tuesday, March 5, 2019
Marketing Week Essay
Being able to direct certain people can be tricky sometimes curiously if you dont know what youre doing or what your target is. You view as to be able to sell yourself as well as the harvest-time and who better to sell young lady Scout biscuits then young girls. The young lady Scouts mainly target the middle and upper class families with kids in the resembling age gathering as the girls in the girlfriend Scout organization. cookie sales have grown into a major money merchandise operation, bringing in over $714 million a year.However, cookie sales have declined one percent apiece year for the past half dozen-spot years. The girl Scouts have made several changes to the program that they hope leave help spark sales and bring forth cost saving opportunities. The Girl Scout troops will be interchange cookie boxes for quartette dollars apiece, up from the $3. 50 price mandated in 2006. The Girl Scouts will in equal manner be asking certain troops to reduce their cooki e lineups to six varieties. 2) How well do you think the Girl Scouts succeed in kind selling?Examine the different factors on which relationship marketing depends. The screening six selling cookies that the Girl Scouts sell be Thin Mints, Do-Si-Dos, Trefoils, Samoas, lemon Chalet Cremes, and, Tagalongs account for about 77 percent of cookie sales, and m whatever attempts to create cookies geared toward specific markets have not fared well in the recent years. The Dulce de leche cookies, based on classic Latin America treats were design to bring up to Hispanic markets as part of the Girl Scouts broader diversity initiatives.However, sales figures did not followm to indicate any particular market preference for that transformation. A diabetic friendly sugar free chocolate ship variety also failed to generate a significant sales boost. While each Girl Scout does not keep the income from her sales troop members see the direct benefits of their efforts these kinds of strategies help reinforce the broader purpose of the cookie program such(prenominal) as teaching girls valuable lessons in marketing and career training.The Girl Scouts specify five essential life skills that the cookie program focuses on developing goal setting, decision making, money, management, people skills, and business ethics. As Councils are shifting their focuses onto better business approaches and skill development, many are hosting sales training seminars. 3) Although some people take away clear benefits from selling Girl Scout cookies, not every Girl Scout is acquittance to go into a marketing career, and many might pass off the work of cookie selling particularly difficult.Do you think the experience of cookie selling, and more gener every last(predicate)y the lessons you might learn from this course about marketing and sales, can still be beneficial, especially to someone who might find the activities challenging? The Council of Nassau country, New York brought in professional sales trainer Jeff Goldberg, who teaches the Scouts the same techniques he would use for any early(a) business. Says Goldberg, Goal setting, which was the original thing we covered. Is the first thing I cover with any group of sales people, if you dont have a goal with any group of sales people?If you dont have a goal, how are you going to get there? The Nassau county council is encouraging all girls to try to sell 100 boxes important sales strategies brainstorming methods and places for selling, self-presentation cues like smiling being polite, and thanking customers (even if they dont buy anything) and turning slightly reluctant buyers with questions such as whats your favorite cookie? And support I get you to buy just one box? The Girl Scouts also emphasized the importance that girls personally do the selling trance parents must company Scouts during sales initiatives and can assist in other ways.
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