The Concept of Branding in Marketing Essay Example | Topics and Well Written Essays - 2500 words

The Concept of Branding in Marketing - Essay ExampleThe activities they perform in the process of making themselves and their products cognize are referred to as branding (Hawkins & Coney 2004, 21). Overall, branding is defined as the processes and activities done by a business in the development of a alone(predicate) image or name for their products and operate. Branding is an important process that ensures company products and services stick in the minds of consumers to influence their purchase decisions and preference for company goods and services in place of those of their rivals (Belk 2010, 67). The process of branding in businesses focuses on the establishment of an imperative and differentiated physical and mental presence in the particular securities industry in order to attract and sustain the loyalty of their customers (Hartmann & Apaolaza, 2007, 65).It is important to tune that in as much as marketers in business organizations do their silk hat in the production of brands with positive image for their institutions, they often do not decide on the ultimate meaning to the branding itself. In this case, it is imperative to note that the process of branding is not about getting your preferred and target audience to choose your products over those of your rivals instead, it is about making them see what you can depict as a solution to their various needs. A good branding process in business and its products has to fulfill a number of key goals and objectives.