entrepreneur project for students in MBA

Table/chart/diagram/image is missing. entertain download the Word document to view it. Developing The Idea / attention In the midst of the economic downturn, the seaworthiness labor has maintained steady growth, with membership rates growing consistently and operate re importanting solid. Demand for gyms and health and fitness clubs go out insure to rise everyplace the next five years, as the superior general public be exercises more health-conscious and the ageing population places a greater emphasis on staying fit. thither are three main types of fitness enfranchisements: fitness centers, health clubs, and charge loss centers. These describe for revenues of over $70 million annually in the U.S. with fitness centers and health clubs generating over $20 gazillion each and the sustenance diligence estimated at over $30 billion a year (Appendix 1). Revenues within the industry not only come from exercise-related services, but also the sa les event of products such as foods, supplements, weight reduction products, equipment, and clothing. By 2015 the meet fitness club revenues will be $28 billion (Appendix 2). Because some franchises cater to a specific niche in the market, the industry is very fragmented.

The 50 largest fitness centers account for nearly 30 percent of revenue, and only a few cardinal companies charter more than 10 centers. Major franchisors include 24 time of day Fitness, Bally Total Fitness, Golds Gym and Curves. opposition for fitness franchisees comes from two for-profit and non-profit sectors, with the latter including organizations like the YMCA and community c! enters. With so many options in the marketplace, profitability in this industry is to a great extent dependent on good marketing. Franchisees have an advantage through the brand credit entry and cooperative advertising efforts that franchise systems offer. The primary feather revenue generator for the fitness industry is membership dues. This income is typically supplemented by various items like adjustment fees (fees collected... If you want to make a full essay, order it on our website: OrderCustomPaper.com

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